I am incredibly impressed with the He’brew label. Most breweries have fairly bland intro beers and then let their head brewer experiment more and more in advanced and more nuanced styles. He’brew is no exception. While their Messiah gold, etc is good, it is not anything special. However, they have been some of the most creative in the specialty beer market; especially with the Genesis and Jewbilation barley wines. Last year, they released the incredible beer-menorah and this year they have started early. I never do this, but to get a handle on the monstrous nature of this beer, this is the label:
“15 Years and the bombastic beers blossom bolder than ever. The shtick ages so beautifully as well – some favorites from the Shmaltz vault: GRAPES: “No great thing is created suddenly, any more than a bunch of grapes or a fig.” – Epiclitus. FIGS: “And their eyes were opened, and they knew that they were naked; they sewed fig leaves together and made themselves aprons.”- Genesis 3:7. POMEGRANATES: In Medieval images of a unicorn hung, the capture beast bleeds from the wounds of pomegranate seeds dripping blood red juices on his milk white body. Wile and uncontrollable by nature, unicorns could be tamed only by virgins. Once tamed, the unicorn was chained to a pomegranate tree. DATES: Song of Solomon 7:6: “How beautiful and how delightful you are, my Love, with all your charms! Your stature is like a date palm tree, I will climb the tree and take hold of its stalks.” Psalm 92:12: “The righteous shall flourish like the Date plan.” Arab proverb: It is good to know the truth, but it is better to speak of pam trees. Genesis Chapter 15 promises many battles but also scared covenants. Verse 15: “You, Abrahams shall be gathered into the arms of your people at a ripe old age.” To the torrents and the trials, the punchlines and the pleasures. To 15 Years of Shmaltz Life – and beyond – L’Chaim!”
This beer is a complex mix of oak, grape, fig and pomegranate juice & dates. The flavors are incredible and almost intoxicating. To drink it slowly is to peel back layer after incredible layer of perfection. To drink it quickly is a travesty. This beer is the embodiment of all that is possible and perfect in a high gravity beer (which it is in spades, the listed gravity is 13.4%). If you have never tried a He’brew barley wine, you need to pick up a starter Jewbilation, but please have one of these before they are gone.